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The Ups & Downs Of Upfronts 2026: Disney And Netflix Sizzle, NBCUniversal Fizzles In Blessedly Streamlined Edition
Another compressed upfronts “week” is in the books, a three-day bender in New York with media and tech companies pitching their wares to advertisers. As with the NFL Draft or a venture capitalist’s early-stage bets, winners and losers can’t be determined overnight. And the intense-but-brief nature of the showcase – far shorter than the two-week […]
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