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"Bhajan clubbing" reshapes Gen Z faith in India

“Bhajan clubbing” is drawing Gen Z crowds across India. No alcohol, no DJs, just performers leading Hindu devotional songs set to bass-heavy beats. It’s part of a wider shift reshaping how young Indians are engaging with the faith. (Source: Bloomberg)

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BloombergLean L·2h ago
"Bhajan clubbing" reshapes Gen Z faith in India
“Bhajan clubbing” is drawing Gen Z crowds across India. No alcohol, no DJs, just performers leading Hindu devotional songs set to bass-heavy beats. It’s part of a wider shift reshaping how young Indians are engaging with the faith. (Source: Bloomberg)
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"Bhajan clubbing" reshapes Gen Z faith in India

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"Bhajan clubbing" reshapes Gen Z faith in India

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