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Brazil’s World Cup exit raises a question: are they more a brand than a team?

A decidedly unremarkable Brazilian team had looked tentative at this tournament. A sixth World Cup title looks a long way off Brazil were 1-0 down . At first, a few yellow jerseys wandered up the aisles and out to the concourse, writing off the small fortunes they had invested in being here, never mind the chances of their nation lifting a sixth World Cup. Then it was a steady stream of Brazil fans heading to the exits. They knew how this was going to end. That Brazil would be eliminated here i…

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The GuardianLean L·3h ago
Brazil’s World Cup exit raises a question: are they more a brand than a team?
A decidedly unremarkable Brazilian team had looked tentative at this tournament. A sixth World Cup title looks a long way off Brazil were 1-0 down . At first, a few yellow jerseys wandered up the aisles and out to the concourse, writing off the small fortunes they had invested in being here, never mind the chances of their nation lifting a sixth World Cup. Then it was a steady stream of Brazil fans heading to the exits. They knew how this was going to end. That Brazil would be eliminated here i…
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Brazil’s World Cup exit raises a question: are they more a brand than a team?

How 1 sources are covering this