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How Shakira & Burna Boy’s ‘Dai Dai’ Turned World Cup Buzz Into Global Chart Domination

"In its earliest stages, the song already felt World Cup ready," says marketing specialist Ray Rock. "We knew instantly that Shakira had aced the assignment."

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Billboard·4h ago
How Shakira & Burna Boy’s ‘Dai Dai’ Turned World Cup Buzz Into Global Chart Domination
"In its earliest stages, the song already felt World Cup ready," says marketing specialist Ray Rock. "We knew instantly that Shakira had aced the assignment."
Read at Billboard →

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How Shakira & Burna Boy’s ‘Dai Dai’ Turned World Cup Buzz Into Global Chart Domination

How 1 sources are covering this

How Shakira & Burna Boy’s ‘Dai Dai’ Turned World Cup Buzz Into Global Chart Domination

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How Shakira &#038; Burna Boy’s ‘Dai Dai’ Turned World Cup Buzz Into Global Chart&#160;Domination

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Gracie Abrams Scores Second U.K. No. 1 LP with &#8216;Daughter From&#160;Hell&#8217;

Sam Fender &#038; Olivia Dean’s ‘Rein Me In’ Ties All-Time Record with 18th Week as U.K. No. 1&#160;Single

Nike Music Exec Charged With Stealing $1M From Company in &#8216;Orchestrated Kickback&#160;Scheme&#8217;

Orville Peck Announces Fourth Studio Album, &#8216;Mule,&#8217; Drops Boot-Scootin&#8217; &#8216;Too Little, Too Late&#8217;&#160;Single

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How Shakira & Burna Boy’s ‘Dai Dai’ Turned World Cup Buzz Into Global Chart Domination

Gracie Abrams Scores Second U.K. No. 1 LP with ‘Daughter From Hell’

Sam Fender & Olivia Dean’s ‘Rein Me In’ Ties All-Time Record with 18th Week as U.K. No. 1 Single

Nike Music Exec Charged With Stealing $1M From Company in ‘Orchestrated Kickback Scheme’

Orville Peck Announces Fourth Studio Album, ‘Mule,’ Drops Boot-Scootin’ ‘Too Little, Too Late’ Single