Ben & Jerry’s CEO Jochanan Senf joins Bloomberg Open Interest to reveal how a values-driven ice cream brand balances profit, activism and product quality. From a three-part mission to voter rights campaigns and fair-trade ingredients, he explains how the company grows sales while doubling down on democracy and social justice. (Source: Bloomberg)
Ben & Jerry’s CEO Jochanan Senf joins Bloomberg Open Interest to reveal how a values-driven ice cream brand balances profit, activism and product quality. From a three-part mission to voter rights campaigns and fair-trade ingredients, he explains how the company grows sales while doubling down on democracy and social justice. (Source: Bloomberg)
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