Basketball star Stephen Curry signed a 10-year endorsement deal with Chinese sportswear giant Li Ning. Its success depends on how Li Ning positions stores, products and marketing, says Bloomberg Intelligence's Catherine Lim. (Source: Bloomberg)
Basketball star Stephen Curry signed a 10-year endorsement deal with Chinese sportswear giant Li Ning. Its success depends on how Li Ning positions stores, products and marketing, says Bloomberg Intelligence's Catherine Lim. (Source: Bloomberg)
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