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UTA Is All in on Creators — and Cannes Lions Is Where It’s Making Its Case

With its biggest Lions presence ever, the agency is betting the future of talent runs through creators. UTA's Raina Penchansky and creator Brandon Edelman — aka Bran Flakezz — explain why.

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Hollywood ReporterLean L·3h ago
UTA Is All in on Creators — and Cannes Lions Is Where It’s Making Its Case
With its biggest Lions presence ever, the agency is betting the future of talent runs through creators. UTA's Raina Penchansky and creator Brandon Edelman — aka Bran Flakezz — explain why.
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UTA Is All in on Creators — and Cannes Lions Is Where It’s Making Its Case

How 1 sources are covering this

UTA Is All in on Creators — and Cannes Lions Is Where It’s Making Its Case

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