Bumble Inc. will allow men to make the first move in messaging on its dating app, marking a major reversal from the company’s signature women-go-first model as it seeks to court younger users and deliver on a long-promised turnaround.
Bumble Inc. will allow men to make the first move in messaging on its dating app, marking a major reversal from the company’s signature women-go-first model as it seeks to court younger users and deliver on a long-promised turnaround.
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