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How Gráinne Wafer Is Modernizing Guinness

Diageo Global Category Director Gráinne Wafer reflects on her personal connection to the Guinness brand and the challenge of keeping an almost 270-year-old icon relevant for a new generation of drinkers. (Source: Bloomberg)

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BloombergLean L·3h ago
How Gráinne Wafer Is Modernizing Guinness
Diageo Global Category Director Gráinne Wafer reflects on her personal connection to the Guinness brand and the challenge of keeping an almost 270-year-old icon relevant for a new generation of drinkers. (Source: Bloomberg)
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How Gráinne Wafer Is Modernizing Guinness

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How Gráinne Wafer Is Modernizing Guinness

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