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Chrysler Reverses Luxury Strategy, Turns to $30k Models

Stellantis is making a dramatic U-turn, bringing back affordable Chrysler SUVs, reviving Dodge muscle cars, and expanding Ram with new SUVs and pickups. As inflation crushes car buyers, the automaker is abandoning its luxury-first strategy to win back mainstream America. Bloomberg's Auto Reporter Gabrielle Coppola joined Bloomberg Open Interest to talk about the pivot and what's ahead for the carmaker. (Source: Bloomberg)

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BloombergLean L·3h ago
Chrysler Reverses Luxury Strategy, Turns to $30k Models
Stellantis is making a dramatic U-turn, bringing back affordable Chrysler SUVs, reviving Dodge muscle cars, and expanding Ram with new SUVs and pickups. As inflation crushes car buyers, the automaker is abandoning its luxury-first strategy to win back mainstream America. Bloomberg's Auto Reporter Gabrielle Coppola joined Bloomberg Open Interest to talk about the pivot and what's ahead for the carmaker. (Source: Bloomberg)
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Chrysler Reverses Luxury Strategy, Turns to $30k Models

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