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Ford Cashes In on Sales of High-Margin SUVs

Ford Motor Co. posted earnings ahead of Wall Street estimates and raised its outlook for the second time this year on higher prices and strong sales of high-margin sport-utility vehicles. Erin Keating, Cox automotive executive analyst, says some brands are continuing to cater to customers that want mid-size SUVs, but in the US, there are plenty of buyers for more expensive full-size pickups and SUVs. She speaks on "Bloomberg The Close." (Source: Bloomberg)

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BloombergLean L·4h ago
Ford Cashes In on Sales of High-Margin SUVs
Ford Motor Co. posted earnings ahead of Wall Street estimates and raised its outlook for the second time this year on higher prices and strong sales of high-margin sport-utility vehicles. Erin Keating, Cox automotive executive analyst, says some brands are continuing to cater to customers that want mid-size SUVs, but in the US, there are plenty of buyers for more expensive full-size pickups and SUVs. She speaks on "Bloomberg The Close." (Source: Bloomberg)
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Ford Cashes In on Sales of High-Margin SUVs

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Ford Cashes In on Sales of High-Margin SUVs

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