The World Cup is expected to drive more than $10.5 billion in advertising spending worldwide. As AI floods the internet with content, live sports are becoming even more valuable to brands. MNTN CEO Mark Douglas joins "Bloomberg Open Interest" from the Cannes Lions conference to discuss what's driving ad spending. (Source: Bloomberg)
The World Cup is expected to drive more than $10.5 billion in advertising spending worldwide. As AI floods the internet with content, live sports are becoming even more valuable to brands. MNTN CEO Mark Douglas joins "Bloomberg Open Interest" from the Cannes Lions conference to discuss what's driving ad spending. (Source: Bloomberg)
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