The US midterm elections are on track to be the most expensive ever, with ad spending set to top $11 billion, but the share being directed toward Spanish-language advertisements is shrinking dramatically, even with Latino voters seen by both parties as a critical swing group.
The US midterm elections are on track to be the most expensive ever, with ad spending set to top $11 billion, but the share being directed toward Spanish-language advertisements is shrinking dramatically, even with Latino voters seen by both parties as a critical swing group.
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