Mercedes-Benz CEO Ola Källenius, a self-described “petrol head” who once ran AMG, says driving an electric AMG with a simulated V8 turned him into “a born-again Christian.” The comments, made in a new interview, are Mercedes’ clearest pitch yet that enthusiasts, not just early adopters, are supposed to love its next wave of EVs.
Mercedes-Benz CEO Ola Källenius, a self-described “petrol head” who once ran AMG, says driving an electric AMG with a simulated V8 turned him into “a born-again Christian.” The comments, made in a new interview, are Mercedes’ clearest pitch yet that enthusiasts, not just early adopters, are supposed to love its next wave of EVs.
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