Cracker Barrel CEO Julie Felss Masino is stepping down after the company’s rebranding effort last year drew widespread backlash from longtime customers. The company’s challenges began in May 2025, when it unveiled a brand refresh that included changes to restaurants nationwide as part of an effort to modernize its image. The initiative drew months of […]
Cracker Barrel CEO Julie Felss Masino is stepping down after the company’s rebranding effort last year drew widespread backlash from longtime customers. The company’s challenges began in May 2025, when it unveiled a brand refresh that included changes to restaurants nationwide as part of an effort to modernize its image. The initiative drew months of […]
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