While e.l.f. Beauty's roots are in color cosmetics, the company has recently focused on building its skincare portfolio: since 2022, its launched an in-house skincare line and acquired two other brands (most recently Hailey Bieber's Rhode for $1 billion in 2025). On Bloomberg Chief Future Officer, CFO Mandy Fields and CEO Tarang Amin discuss e.l.f.'s strategy with Scarlet Fu. (Source: Bloomberg)
While e.l.f. Beauty's roots are in color cosmetics, the company has recently focused on building its skincare portfolio: since 2022, its launched an in-house skincare line and acquired two other brands (most recently Hailey Bieber's Rhode for $1 billion in 2025). On Bloomberg Chief Future Officer, CFO Mandy Fields and CEO Tarang Amin discuss e.l.f.'s strategy with Scarlet Fu. (Source: Bloomberg)
<iframe src="https://statesidedaily.com/embed/cluster/55b25a20052604a46839d9dad89ea0770b0f50ff" width="100%" height="320" style="border:0;max-width:680px" loading="lazy" title="e.l.f. Beauty Sees Skincare as Growth Engine"></iframe>
