The global live music business is chugging along through its busy summer season as strong as ever, defying even what has long been its biggest challenge: ticket-price sensitivity. Consumers consistently cite cost as the biggest barrier to attending concerts. But the percentage of respondents on Luminate’s U.S. Music 360 survey who cite ticket prices as […]
The global live music business is chugging along through its busy summer season as strong as ever, defying even what has long been its biggest challenge: ticket-price sensitivity. Consumers consistently cite cost as the biggest barrier to attending concerts. But the percentage of respondents on Luminate’s U.S. Music 360 survey who cite ticket prices as […]
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