“This is not your father’s Oldsmobile.” General Motors adopted that advertising slogan in the 1980s to revitalize one of its storied brands, and the formulation has sprouted like mushrooms after the rain ever since. The 2009 J.J. Abrams-directed Star Trek reboot billed itself as “not your father’s Star Trek,” for instance. It’s safe to say […]
“This is not your father’s Oldsmobile.” General Motors adopted that advertising slogan in the 1980s to revitalize one of its storied brands, and the formulation has sprouted like mushrooms after the rain ever since. The 2009 J.J. Abrams-directed Star Trek reboot billed itself as “not your father’s Star Trek,” for instance. It’s safe to say […]
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