Stagwell CEO Mark Penn joined Bloomberg Open Interest to explain how AI is helping the marketing challenger win major global clients and deliver everything from smarter targeting to faster production. He argues that AI won’t replace agencies because managing thousands of enterprise campaigns still demands technology, creativity and human expertise. (Source: Bloomberg)
Stagwell CEO Mark Penn joined Bloomberg Open Interest to explain how AI is helping the marketing challenger win major global clients and deliver everything from smarter targeting to faster production. He argues that AI won’t replace agencies because managing thousands of enterprise campaigns still demands technology, creativity and human expertise. (Source: Bloomberg)
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