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How soft-drink giant Pepsi lost big when it took on Yoo-hoo
Pepsi reportedly introduced Devil Shake in 1966 to compete with Yoo-hoo but discontinued it within a year and sold its operations for just one dollar.
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Pepsi reportedly introduced Devil Shake in 1966 to compete with Yoo-hoo but discontinued it within a year and sold its operations for just one dollar.

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