Take-Two’s Zelnick on Success of the GTA Franchise

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• BloombergLean L·2h ago

  Take-Two’s Zelnick on Success of the GTA Franchise

  Take-Two Interactive CEO Strauss Zelnick talks about the highly anticipated release of Grand Theft Auto VI, out next week. He says the Grand Theft Auto franchise “is probably the most valuable intellectual property in the entertainment business” because of its enormous global reach. Zelnick sits down with David Rubenstein on this week’s episode of The David Rubenstein Show: Peer to Peer Conversations. This interview was recorded October 19 in New York. (Source: Bloomberg)

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