BloombergLean L·
Stellantis Plots $70 Billion Turnaround on Brand Reset
Stellantis NV announced a major investment push focused on four core brands in a broad reset to boost profitability. The automaking group will spend some €60 billion ($70 billion) through 2030 to launch 60 new models, prioritizing the Jeep, Ram, Peugeot and Fiat brands. In North America, it plans to add a new compact and midsize pickup truck as well as a new entry-level model for the Dodge brand to help it rebuild after years of sales declines. Chrysler, which today sells just a minivan, will g…
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