Entertainment · 2 sources covering this

National CineMedia To Acquire Captivate For $275M, Expands From Movie Theater Ads To Offices & Apartment Buildings

National CineMedia has agreed to buy Captivate Holdings, a leading operator of digital video elevator and lobby advertising in North America, from PE firm Generation Partners for $275 million. Combining NCM’s cinema advertising with Captivate’s footprint will make it a major player in premium video and digital out-of-home advertising with more than 48,000 screens across […]

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DeadlineLean L·2h ago
National CineMedia To Acquire Captivate For $275M, Expands From Movie Theater Ads To Offices & Apartment Buildings
National CineMedia has agreed to buy Captivate Holdings, a leading operator of digital video elevator and lobby advertising in North America, from PE firm Generation Partners for $275 million. Combining NCM’s cinema advertising with Captivate’s footprint will make it a major player in premium video and digital out-of-home advertising with more than 48,000 screens across […]
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DeadlineLean L

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National CineMedia To Acquire Captivate For $275M, Expands From Movie Theater Ads To Offices & Apartment Buildings

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