Amid what has been described as a tepid “upfront” market, Amazon says its Prime Video service was able to notch gains in volume as more advertisers gravitated to sports and streaming. The digital giant “has closed our Upfront negotiations with all major holding companies for the 2026–27 season,” says Alan Moss, vice president of ad […]
Amid what has been described as a tepid “upfront” market, Amazon says its Prime Video service was able to notch gains in volume as more advertisers gravitated to sports and streaming. The digital giant “has closed our Upfront negotiations with all major holding companies for the 2026–27 season,” says Alan Moss, vice president of ad […]
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Amid what has been described as a tepid “upfront” market, Amazon says its Prime Video service was able to notch gains in volume as more advertisers gravitated to sports and streaming. The digital giant “has closed our Upfront negotiations with all major holding companies for the 2026–27 season,” says Alan Moss, vice president of ad […]
