The percentage of men watching microdrama used to be a “rounding error” but has exploded in the past two years, according to a new report from vertical video behemoth Holywater Tech, which said microdrama audiences are being “redrawn.” In Q2 2024, men made up just 1.1% of monthly active users to Holywater’s microdrama content, but […]
The percentage of men watching microdrama used to be a “rounding error” but has exploded in the past two years, according to a new report from vertical video behemoth Holywater Tech, which said microdrama audiences are being “redrawn.” In Q2 2024, men made up just 1.1% of monthly active users to Holywater’s microdrama content, but […]
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