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Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare

A scuffle between stan account Club Chalamet and another Heated Rivalry die-hard shines a light on how parasocial fans are a publicist’s greatest asset—and liability.

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WIREDLean L·2h ago
Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare
A scuffle between stan account Club Chalamet and another Heated Rivalry die-hard shines a light on how parasocial fans are a publicist’s greatest asset—and liability.
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Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare

How 1 sources are covering this

Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare

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