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Mamdani Is Channeling Knicks’ Fans Euphoria. Will It Work?

Mayor Zohran Mamdani’s campaign team used some viral Knicks fan videos as inspiration for his own video strategy to convey a sense of urgency and excitement.

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New York TimesLean L·1h ago
Mamdani Is Channeling Knicks’ Fans Euphoria. Will It Work?
Mayor Zohran Mamdani’s campaign team used some viral Knicks fan videos as inspiration for his own video strategy to convey a sense of urgency and excitement.
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Mamdani Is Channeling Knicks’ Fans Euphoria. Will It Work?

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Mamdani Is Channeling Knicks’ Fans Euphoria. Will It Work?

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