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America's World Cup spectacle smashes expectations

The 2026 FIFA World Cup is delivering a masterclass in global monoculture, stacking blockbuster ratings, on-field theatrics and a superstar race for soccer immortality. Why it matters: Skeptics spent months bracing for the World Cup to collide with a polarized, parochial and priced-out American public. The tournament has answered back with the largest U.S. viewing audiences in soccer history. State of play: Even with all three host nations eliminated, ratings, attendance and buzz are through th…

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AxiosCenter·1h ago
America's World Cup spectacle smashes expectations
The 2026 FIFA World Cup is delivering a masterclass in global monoculture, stacking blockbuster ratings, on-field theatrics and a superstar race for soccer immortality. Why it matters: Skeptics spent months bracing for the World Cup to collide with a polarized, parochial and priced-out American public. The tournament has answered back with the largest U.S. viewing audiences in soccer history. State of play: Even with all three host nations eliminated, ratings, attendance and buzz are through th…
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America's World Cup spectacle smashes expectations

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