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The World Cup’s Ticket Pricing Gamble Paid Off
FIFA’s dynamic pricing strategy has angered fans but it’s helping generate record revenues, explains Bloomberg Opinion’s Juan Pablo Spinetto. (Source: Bloomberg)
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The World Cup’s Ticket Pricing Gamble Paid Off
FIFA’s dynamic pricing strategy has angered fans but it’s helping generate record revenues, explains Bloomberg Opinion’s Juan Pablo Spinetto. (Source: Bloomberg)
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