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Inside Lollapalooza’s Biggest Brand Activations: From Nütrl Vodka Seltzers to a Coca-Cola Roller Rink

Lollapalooza’s 2026 lineup stretches far beyond the eight stages scattered throughout Chicago’s Grant Park. As Lorde, Charli xcx, Jennie, Tate McRae, The Smashing Pumpkins, John Summit, Olivia Dean and The xx take the stage, dozens of brands are setting up their own miniature festival destinations, offering everything from Nütrl vodka seltzers (including their just-released peach […]

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VarietyLean L·1h ago
Inside Lollapalooza’s Biggest Brand Activations: From Nütrl Vodka Seltzers to a Coca-Cola Roller Rink
Lollapalooza’s 2026 lineup stretches far beyond the eight stages scattered throughout Chicago’s Grant Park. As Lorde, Charli xcx, Jennie, Tate McRae, The Smashing Pumpkins, John Summit, Olivia Dean and The xx take the stage, dozens of brands are setting up their own miniature festival destinations, offering everything from Nütrl vodka seltzers (including their just-released peach […]
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Inside Lollapalooza’s Biggest Brand Activations: From Nütrl Vodka Seltzers to a Coca-Cola Roller Rink

How 1 sources are covering this