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For New Car Brands, the Path to Success Is Littered With Flops

Honda and Sony have bailed on Afeela, their joint E.V. project, without selling a single car. Subbrands from big automakers have a shaky track record, but leaning into luxury can help.

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New York TimesLean L·3h ago
For New Car Brands, the Path to Success Is Littered With Flops
Honda and Sony have bailed on Afeela, their joint E.V. project, without selling a single car. Subbrands from big automakers have a shaky track record, but leaning into luxury can help.
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For New Car Brands, the Path to Success Is Littered With Flops

How 1 sources are covering this

For New Car Brands, the Path to Success Is Littered With Flops

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