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Brand Heat: Why Winter Brands Are Going All In on Summer

As heatwaves become the new normal, outerwear brands are realizing that expanding their seasonality may be a smart investment. So will these brands get their time in the sun?

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VogueLean L·1h ago
Brand Heat: Why Winter Brands Are Going All In on Summer
As heatwaves become the new normal, outerwear brands are realizing that expanding their seasonality may be a smart investment. So will these brands get their time in the sun?
Read at Vogue →

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Brand Heat: Why Winter Brands Are Going All In on Summer

How 1 sources are covering this

Brand Heat: Why Winter Brands Are Going All In on Summer

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