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Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments

Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.

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CNBCLean R·3h ago
Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments
Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.
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Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments

How 1 sources are covering this

Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments

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