BloombergLean L·
Authentic Brands’ Matt Maddox: Ready to IPO Early 2027
Matt Maddox, CEO of Authentic Brands, discusses why the company is partnering with creator Stephen Bartlett in a joint venture rather than pursuing a buyout-style deal. Maddox says Authentic Brands sees the creator economy as a major growth engine for media and audience expansion over the next decade, and views Bartlett as a strong partner for building brands through creator-led platforms. He speaks with Romaine Bostick on "The Close." (Source: Bloomberg)
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