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Inside the Toys "R" Us Comeback

WHP Global is bringing Toys "R" Us back to life with over 120 new US stores despite falling consumer confidence. Yehuda Shmidman, the founder, chairman and CEO of the brand licensing company WHP Global, joins Bloomberg Open Interest to explain why toy demand is surging, the rise of the “kidult” shopper, and how an asset‑light licensing model is powering billions in sales and potential IPO plans. (Corrects spelling of guest Yehuda Shmidman) (Source: Bloomberg)

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BloombergLean L·1h ago
Inside the Toys "R" Us Comeback
WHP Global is bringing Toys "R" Us back to life with over 120 new US stores despite falling consumer confidence. Yehuda Shmidman, the founder, chairman and CEO of the brand licensing company WHP Global, joins Bloomberg Open Interest to explain why toy demand is surging, the rise of the “kidult” shopper, and how an asset‑light licensing model is powering billions in sales and potential IPO plans. (Corrects spelling of guest Yehuda Shmidman) (Source: Bloomberg)
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Inside the Toys "R" Us Comeback

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Inside the Toys "R" Us Comeback

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