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Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ‘couldn’t have scripted it better.’

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New York TimesLean L·5h ago
Adidas Hopes Its World Cup Moment Can Drive U.S. Sales
Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ‘couldn’t have scripted it better.’
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Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

How 1 sources are covering this

Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

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