Entertainment · 2 sources covering this

Rentrak Is Back As PE Firm Buys Comscore Movies, Restores Former Name; Chris Aronson Joins Board

Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak. Comscore Movies, which collects transaction-level data from about 34,000 theaters and more than 200,000 screens across 70-plus countries, operated for years as Rentrak until Comscore acquired it in […]

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DeadlineLean L·2h ago
Rentrak Is Back As PE Firm Buys Comscore Movies, Restores Former Name; Chris Aronson Joins Board
Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak. Comscore Movies, which collects transaction-level data from about 34,000 theaters and more than 200,000 screens across 70-plus countries, operated for years as Rentrak until Comscore acquired it in […]
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Rentrak Is Back As PE Firm Buys Comscore Movies, Restores Former Name; Chris Aronson Joins Board

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