As a growing cohort of consumers tire of tracking metrics and optimizing their wellbeing, anti-optimization has never been hotter. Here are the brands offering a blueprint for those looking to carve out a niche in an otherwise saturated wellness space.
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As a growing cohort of consumers tire of tracking metrics and optimizing their wellbeing, anti-optimization has never been hotter. Here are the brands offering a blueprint for those looking to carve out a niche in an otherwise saturated wellness space.
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