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McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There

I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.

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WIREDLean L·2h ago
McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
I requested a copy of my data from McDonald’s loyalty program and received an extensive, personalized report that algorithmically predicts my next purchase.
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McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There

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McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There

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