EXCLUSIVE: After a 25% decline between 2019 and 2025, the volume of commercial production dipped just 2% in the first six months of 2026, according to a new study by ad firm XR Extreme Reach. One big reason for that stability trend: California and its enduring draw for celebrities. The Golden State has suffered well-documented […]
EXCLUSIVE: After a 25% decline between 2019 and 2025, the volume of commercial production dipped just 2% in the first six months of 2026, according to a new study by ad firm XR Extreme Reach. One big reason for that stability trend: California and its enduring draw for celebrities. The Golden State has suffered well-documented […]
<iframe src="https://statesidedaily.com/embed/cluster/dfa837a5cd5dd2ff29eb48da1e80023130678f6f" width="100%" height="320" style="border:0;max-width:680px" loading="lazy" title="Amid Film & TV Squeeze, California Still Dominates Advertising Shoots As Celebrity Pay Soars, Study Finds"></iframe>
