Soccer legend Pelé kneeling to tie his boots in the seconds before kickoff at the 1970 World Cup and the Puma brand on show is a legendary image; less well known is that it was engineered by a Canary Islander. Hans Henningsen, widely cited as a father of modern sports marketing, is now the subject of […]
Soccer legend Pelé kneeling to tie his boots in the seconds before kickoff at the 1970 World Cup and the Puma brand on show is a legendary image; less well known is that it was engineered by a Canary Islander. Hans Henningsen, widely cited as a father of modern sports marketing, is now the subject of […]
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Soccer legend Pelé kneeling to tie his boots in the seconds before kickoff at the 1970 World Cup and the Puma brand on show is a legendary image; less well known is that it was engineered by a Canary Islander. Hans Henningsen, widely cited as a father of modern sports marketing, is now the subject of […]
