The GuardianLean L·
ITV to cut costs by £30m amid falling advertising sales
Ad revenue slowdown forces company to reduce spending on content by £25m before inquiry into takeover by Sky Business live – latest updates ITV plans to cut costs by £30m this year, as the TV sector faces a chill wind of ditched commissions , falling advertising sales and job reductions. The broadcaster, which has agreed to sell its television and streaming business to Sky, expects ad revenues in that division to fall between 5% and 10% in the crucial final quarter of the year, despite the typi…
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