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Football drives GOP's TV ad blitz for the midterms

Republicans scrambling for midterm momentum are making a massive bet on football, pouring millions into advertising during the country's biggest NFL and college games. Why it matters: Across the country, Republicans are trying to hold onto male voters — football's core audience and a critical part of President Trump's 2024 coalition. After winning 55% of the male vote in 2024, Trump has seen his standing with men deteriorate. A new Fox News poll puts his approval among them at 42%, down 9 point…

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AxiosCenter·2h ago
Football drives GOP's TV ad blitz for the midterms
Republicans scrambling for midterm momentum are making a massive bet on football, pouring millions into advertising during the country's biggest NFL and college games. Why it matters: Across the country, Republicans are trying to hold onto male voters — football's core audience and a critical part of President Trump's 2024 coalition. After winning 55% of the male vote in 2024, Trump has seen his standing with men deteriorate. A new Fox News poll puts his approval among them at 42%, down 9 point…
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Football drives GOP's TV ad blitz for the midterms

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