Asia Pacific’s screen economy will grow from $179BN this year to $200BN by 2031 but future gains in monetization may come from retail media and commerce, rather than the traditional revenue streams of advertising and subscription, said Media Partners Asia CEO Vivek Couto in his opening address at APOS.  “This is not a story about […]
Asia Pacific’s screen economy will grow from $179BN this year to $200BN by 2031 but future gains in monetization may come from retail media and commerce, rather than the traditional revenue streams of advertising and subscription, said Media Partners Asia CEO Vivek Couto in his opening address at APOS.  “This is not a story about […]
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