South Korea remains a vital luxury market thanks to resilient domestic consumption, a recent “wealth effect” from tech and stock market gains, and the continued influence of K-culture. CEOs unpack what shoppers are buying and how long the momentum may last.
South Korea remains a vital luxury market thanks to resilient domestic consumption, a recent “wealth effect” from tech and stock market gains, and the continued influence of K-culture. CEOs unpack what shoppers are buying and how long the momentum may last.
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