Entertainment · 2 sources covering this

Disney Moves Some Super Bowl Commercials at $8 Million Amid Advertiser Squabbles (EXCLUSIVE)

Disney has started to move Super Bowl commercial time in earnest, but only after a round of squawking that would have impressed Donald Duck. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for other inventory tied to its 2027 broadcast of Super Bowl LXI, Disney has sold a significant […]

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VarietyLean L·1h ago
Disney Moves Some Super Bowl Commercials at $8 Million Amid Advertiser Squabbles (EXCLUSIVE)
Disney has started to move Super Bowl commercial time in earnest, but only after a round of squawking that would have impressed Donald Duck. After pressing advertisers to pony up $10 million for a 30-second spot as well as a $10 million “match” for other inventory tied to its 2027 broadcast of Super Bowl LXI, Disney has sold a significant […]
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VarietyLean L

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Disney Moves Some Super Bowl Commercials at $8 Million Amid Advertiser Squabbles (EXCLUSIVE)

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