AxiosCenter·
Why Sydney Sweeney's nude ad struck such a nerve with women athletes
A sports-betting ad featuring a semi-nude Sydney Sweeney triggered a backlash across women's sports , with female athletes flooding social media with a countermessage: This is what women in sports actually look like. The big picture: Ads have long sexualized women, but the Novig ad's appeal to the male gaze hit differently at a moment when female athletes have cultural cachet and the platforms to push back. Driving the news: Highlight reels of women diving , pitching , tackling , shredding , li…
Read at Axios →
