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Heinekin Highlights Nonalcoholic Beer, Serena Williams in US Open Partnership
Maggie Timoney, CEO of Heinekin USA, said Heinekin's 0.0 nonalcoholic beer has seen success because consumers are looking to moderate their alcohol consumption, even if they're not looking to cut it out entirely. Timoney said that the beverage company wanted to honor the history of the US Open and the six championships won by Serena Williams in their partnership with the tennis star. (Source: Bloomberg)
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