Car and Driver·
Ford's Affordable Electric Truck Officially Has a Name and a Price
The truck will be called the Fathom, instead of reviving the Ranchero name as we previously theorized, and will start at less than $30,000.
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The truck will be called the Fathom, instead of reviving the Ranchero name as we previously theorized, and will start at less than $30,000.

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