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India’s Microdrama Market Explodes as Disney-Backed Service Hits 100 Million Users

Tadka, the free, ad-supported service from JioHotstar, also says it has seen per-viewer watch time grow fivefold since its April launch.

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Hollywood ReporterLean L·2h ago
India’s Microdrama Market Explodes as Disney-Backed Service Hits 100 Million Users
Tadka, the free, ad-supported service from JioHotstar, also says it has seen per-viewer watch time grow fivefold since its April launch.
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India’s Microdrama Market Explodes as Disney-Backed Service Hits 100 Million Users

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India’s Microdrama Market Explodes as Disney-Backed Service Hits 100 Million Users

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